You know that marketing plays a giant role in your success as an author. Watch this video for some fast tips on how to rapidly expand the market for your book.
You know that marketing plays a giant role in your success as an author. Watch this video for some fast tips on how to rapidly expand the market for your book.
Hi Nick Brodd here. Today I’m excited to announce the official launch of our new book “Hard Core, Soft Cover – Create Your Hard-Hitting Fast-Selling Book in 30 Hours or Less”.
As we rejoice in today’s launch, we have created a random drawing for you to enter. You can win a Kindle Fire HD (or the equivalent value on an Amazon Gift Card) by putting your name in the hat.
Via Story Cartel we’re offering you “Hard Core, Soft Cover” for free in exchange for your honest review.
With millions of books already on Amazon, reviews are more important than ever. Giving our book away to you is also a chance for us all to build a deeper relationship with each other. We want you to get to know us better and we believe that you reading our book will help that.
Help us fill our Amazon book page with honest reviews and Story Cartel will put your name into the drawing for the Kindle Fire HD 7” (or the equivalent value on an Amazon Gift Card).
If this sounds interesting to you, click here to get your completely free review copy via Story Cartel. Review copies are available until May 9, 2014. After that date, the book will only be available on Amazon.
We hope you enter. Good luck!
Image from Sergey Nivens / Bigstockphoto.com
In today’s video you get to experience first hand when Al has a seriously exciting, once in a lifetime moment. I’m sure you’ll feel the energy. He also outlines some key advice on how you can get the same experience. So it is well worth the few minutes it takes to watch.
Hello I’m Al Bargen and one of my previous posts was written in Las Vegas while attending a conference. Today I want to share the surprise benefit that, like a gift from heaven, fell into my lap over there. Something that never would have happened had I stayed home.
So while the last post primarily focused on how to break the ice when meeting people for the first time (you can read it here), today we will be looking into the mechanics of extracting the maximum benefit from attending events.
Whether you are in the beginning stages of writing your book or blogging, or are already in the marketing phase, attending events can benefit you tremendously. But naturally, you must always do the most to maximize your participation.
Establish what it is you want to get out of the conference ahead of time and write it down. Do not be vague, use smart goals language here. If your book is written, how many copies are you bringing? Learning to network effectively will benefit your marketing plan in a variety of ways.
1. Expand Your Knowledge Base.
Of course you can learn a tremendous amount by attending events where speakers deliver cutting edge knowledge in your field. Make it a habit to record questions that need answers. Take these with you making it your personal mission to have all of them answered (and any potential follow-up questions) before the trip home.
Introduce yourself to the speakers and ask one or two appropriate questions from your list. Ask to have a photograph taken with the speaker (remove your name tag) and post that picture to your social media platform with a brief tip, or lesson you learned.
As an author, you probably speak from stage or plan to in the future. How are the presenters delivering their knowledge? How does the audience receive the information? Even if you already know what is being taught, you can glean much benefit simply from observing the process and applying what worked best to your own style.
2. Widen Your Platform or Reach.
Building a quality platform can take time, and some genuinely hard work. But as you know you are not at a conference simply to get more likes on Facebook, or followers on Twitter. Utilize your time to seek out the kinds of things that will expand your reach online exponentially long-term. Things like…
3. Create a Content Creation Calendar.
If you have hundreds of ideas for products, articles, and blog posts, that is awesome. But most of us can get a little stuck from time to time. While listening, or engaging in conversation, try to pick up on key hot topics, common problems, new angles, or new ideas. Maintain a running list of topic ideas, and plan out how you will add to the discourse online in your niche. While at this latest conference, many people were interested in how I write blog posts while jogging. I was surprised at how few people knew of this technique. While it may not deserve an entire post, keep your eyes at the Writers Rise Facebook page. I’ll be posting a video over there very soon that will explain exactly how it’s done.
Although this list is far from complete, it is reason enough to commit to attending an event in the future. Make it an accountability game to achieve so many chapters, or have your website finished by the time the event rolls around. You may even be lucky enough as I was to be asked to contribute to a bestselling author’s next book.
Question: What are the top two “best outcomes” you hope to achieve during an event?
Image from R Gebbie Photography / Bigstockphoto.com
Hi Nick Brodd here. For every one New York Times bestselling author or top blogger that you can name that doesn’t use video in their marketing, I’m sure I can tell you 10 that do.
The reasons aren’t baffling at all. Videos create more engaging communication, as they engage several senses. They also increase the know, like and trust factor. After all, how many people do you know and trust whom you’ve never seen or heard? If a picture is worth a thousand words, a video must be worth tens of thousands.
So today I enthusiastically share that we’re launching a 30 day video challenge where we will be publishing one video on our site every single day. We’re excited to hear your feedback, good or bad. Or even better, why don’t you join us in the challenge and publish your own?
Below is out first attempt.
Image from IvicaNS, daveh900 & Piko72/ Bigstockphoto.com
Hello, Al Bargen here. Probably the biggest obstacle facing the novice writer is a lack of confidence. We read amazing works by other authors and continually compare our work to their ‘perfect prose’. In fact, just the act of writing the two words ‘perfect prose’ side by side drops my confidence ever so slightly and causes a little bit of writers block.
The fact is that not everyone will like your writing. This is something every writer simply has to accept. If there are haters on the Internet that post negative comments about someone like Mother Teresa, then you can expect the negativity winds to drift in your direction from time to time as well. Common sense tells us not to engage with these anonymous people. Let’s face it, how do we really want to spend our time? But one cannot help but entertain the brief fantasy of “putting them in their place.”
We all have things that make us unique. Our different experiences, the people we know, the books we have read; there is no one else on the planet that has your exact perspective on things. Not a single person on earth can write the exact articles, and posts and by extension the books that you can write. Smile. Hold your head high. I want to share with you something that helped me tremendously when I first read it.
” I am – just as you are – a unique, and never – to – be – repeated event in this universe. Therefore, I have – just as you have – a unique, never – to – be – repeated role in this world.” George Sheehan
I suppose now I could dive into the typical confidence-building clichés like “ignore the critics” and “look good to feel great”. I suppose that would give me a warm fuzzy right where it counts. But I’m not going to do that. If you haven’t already, write from your heart and put it out on the web for others to see. Be authentic, and be yourself. Instead I’ll leave you with one last quote that had a tremendous impact on me when my confidence was lacking.
“It’s not the critic who counts. It’s not the man who points out how the strong man stumbled. Credit belongs to the man who really was in the arena, his face marred by dust, sweat, and blood, who strives valiantly, who errs to come short and short again, because there is no effort without error and shortcoming. It is the man who actually strives to do the deeds, who knows the great enthusiasm and knows the great devotion, who spends himself on a worthy cause, who at best, knows in the end the triumph of great achievement. And, who at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and cruel souls who know neither victory nor defeat.” - Theodore Roosevelt
Thank you for reading. Please leave any comments, good or bad.
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Hi Nick Brodd here. Tony Robbins is famous for saying “where focus goes energy flows”. It’s an awesome analog for life in general, as energy is the essence of life.
Without energy, nothing gets done. You feel depressed and miserable. But fill yourself up with some drive and vitality and nothing (ok, fewer things) will stop you. You feel great! And with this mental altitude you will have a superior impact on your audience.
But there is another side of Tony’s focus coin. A side that is just as important. If you chase two rabbits you will catch neither one. In many ways this also applies to building an audience.
At Writers Rise we actually learnt this the hard way. As rookies we tried to start the Writers Rise blog, the Writers Rise podcast, a Facebook page and some LinkedIn presence. The parallel paths made it at least four times as hard to succeed in each.
We wasted a lot of time before we realized it. But after listening to Tony Robbins one day it finally became clear to me what a massive blunder we had made.
If you, just like us, have other full-time commitments, you’re better off to focus on building just one base – a blog or a podcast or something else – at a time.
Social media channels basically adhere to the same principle. You don’t need to be involved with Twitter, Facebook, Instagram, Pinterest, and LinkedIn all at the same time.
If you don’t already have a massive audience on several of these, recognize which of your platforms work best for you and zero in on that one. Once you’ve established a serious presence on one, grow into the next but not before.
So that’s my encouragement for you today. Understand your audience and select the best home base and social media channel. Focus. Do not consider expanding until you see consistent and meaningful traction in these initial choices.
With the right focus and a willingness to do something different your energy will increase and so will your success.
All of the bright shimmering lights of the night life in Las Vegas are quite a sight to behold. In fact, they are almost so distracting that I am considering closing the drapes of my hotel window as I sit at this cozy desk collecting my thoughts from the day’s events.
This is Al Bargen and I’m here in Las Vegas, Nevada attending a conference on Internet Marketing. The vast majority of attendees have written books and are busy collecting information regarding how to market their masterpieces.
They have come to the right place because most of the speakers are best selling authors themselves.
In order to effectively market your book, we need to influence people. This sometimes means standing up and getting out from behind our desks. It means meeting face to face and creating relationships with the kinds of people who would be more than happy to help spread the good news about your future bestseller.
This is simply the truth. You have to meet new people, share ideas and discourse, and then allow those ideas to distill and simmer into something more refined. But “How does this affect me?”, you might ask.
If you want to build influence you must create meaningful, lasting relationships in your business life. Meeting people in person makes a big difference and conferences are great for that. How do you think a Swedish businessman/productivity champion would partner up with an online self-defense and fat loss instructor?
The answer should be obvious by now; Nick and I met at an event. And now we’ve gone on to author a soon-to-be bestselling book and this website which is rapidly growing in popularity. Enough about us though, how can you get the most out of attending events?
Let’s get this conversation rolling.
In order to network effectively you need to speak to people. This may sound dreadfully obvious, but it’s not so simple for everyone. You only have a few seconds to make a positive impression. So to influence people you need to kick off things right. If you need some help with conversation starters, take this advice from careerbuilder.com
An event can be an awesome opportunity to take your business to the next level. Use the simple ice breakers above and you’ll have a good platform to grow your influence one conference at the time.
Question: How do you break the ice during networking events?
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Hi this is Nick Brodd and I’m fascinated by our fast evolution and how it impacts us authors. The short story? Connecting with an audience is faster and easier than ever before.
For the first time in history you can actually take your writing to the next level while running it all from your basement or garage. The requirement to leave home and visit publishers and customers is gone.
But there is more good news. You don’t need a lot of capital. In fact you don’t even need to be that good with technology. Most of what you need is readily available on the internet.
Here are 3 forces in play that makes building an audience faster and easier than ever before:
This new world is leaving a massive amount of opportunities in your lap. In limited time and with a relatively small budget you can have a much larger reach and impact than ever before. The destiny is in your hand and it’s a great time to get started.
If you want some hints along the way we’d be happy to help you take advantage of this opportunity! So please opt in to our email list and we’ll keep you posted.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
Hi, I’m Al Bargen, and last week I promised you eight pivotal principles that will help you sell your books. In this post I deliver the final four. So grab a hold of these final four, and incorporate them into your marketing plan.
5. Not settling for good enough.
You don’t have to have full control of every single thing that happens in your life. But you do need to make sure everything about your book is spic n’ span.
Setting the bar low is a major mistake. Instead push yourself and continue to tweak your work into brilliance. Accept that it takes time before you can learn the ropes of writing really well.
Exceptional writing is in the revising so allow yourself to be open to what people have to say about your manuscript and peferably get an editor.
It’s not just these things you have to focus on, though. Your book has to have a professional touch in all aspects. Everything from your book title, to your cover design to your table of content and formatting matters.
But don’t be nervous. If you don’t know how to do some of these things, there are plenty of professionals out there who have done it a million times before.
6. Write compelling marketing copy.
We know a lot of new authors who have written exceptional pieces of content but suffer through dismal sales.
So what gives? What gives for many of them is that they didn’t work hard enough on their marketing copy. On Amazon, for example, you’re given space to write a book description. This is where you are given the opportunity to peak the curiousity of the reader who’s just passing by.
If you’re publishing for print, this is what you usually place on the dust cover of your book so people will know what it is about.
But this isn’t a mere book description. It’s your first and maybe only chance to convince that person who’s on the verge of buying your book to click the Buy Now button or head over to the counter to purchase your book.
So don’t make the description an afterthought. Instead pour your heart and soul into making it magnificent. Do your best to convince people what they’ll miss out on if they don’t get a copy of your book.
Make it all about the reader and what’s in it for them. Talk about the benefits they can get from your book. Instead of simply laying out the contents in a boring and unflattering way, tell them about the good things that will most likely happen if they read it.
7. Be useful, not spammy.
There are so many ways you can market your book. There’s your blog, for starters. There’s also Facebook, Twitter, Google+, LinkedIn and numerous other social networking pages. There are also forums, online groups and other people’s blogs you can comment on.
However, be very careful about what you post on any of these. It’s easy to annoy people if you do it wrong.
“Hey! Check out my book. It’s now on Amazon. Thanks!”
“This is what I talk about in my book. Buy it now on Amazon!”
“You can learn more by buying my book. Go to Amazon now!”
If you’ve followed new authors for a while, you’ve probably seen a lot of those tweets in your Twitter feed already. Unfortunately for these authors, this is what makes people feel good about clicking on the unfollow button.
And that’s what could happen to you if you don’t tone down your hard marketing. People don’t like being sold. They like to be gently coaxed. They like to be sweet-talked. Don’t try to bombard them with heavy advertising messages.
Be helpful instead. Show them that you genuinely care about solving their problems. Share little snippets of your own solutions instead of holding it all back until they hand you their money.
People know when you’re being authentic and when you’re only trying to earn a buck.
8. Strengthen your word-of-mouth advertising.
People trust their fellow consumers the most and advertisers the least. So the best marketing is when other people do it for you.
You can go all out and craft the best marketing message and use the most powerful tools. But if other people are saying your book is full of crap, your expensive marketing campaign isn’t worth anything.
This all goes back to the very first book marketing principle on your list: write the best book you can. Give it all you’ve got. Then you can expect the good reviews to come rushing in.
Just simply ask your new fan base nicely if they could post a review about your book on Amazon, GoodReads and other book review websites.
They’ll be more than happy to help if you’ve been of great help to them.
Some Final Thoughts…
To be frank there is obviously more to book marketing than the eight principles I’ve so briefly discussed in these two posts. But I hope these two posts have been a great start.
On this blog I’ll continue to post more about the best marketing strategies and techniques we can find in order to help you make your book sell. Please subscribe and make it easier to check back in for future posts.