Great book launches are not as difficult to pull off as you might think. However, there are tons of tiny mistakes that can be made before the launch, during the launch, and even after the main day of the launch. One or two mistakes can be fine, with no serious consequences to your desire to have a successful book launch. Unfortunately, when you endure several of these common book launch mistakes in a row, it really won’t matter at that point how good your book really is. Too many mistakes can sink even the finest book.
So while having a great book launch is certainly not impossible, it is still something that should be taken seriously. A successful book launch can be tricky, even a little complex, but it can also be a lot of fun. And when you know about common book launch mistakes, the enjoyable aspect of the experience is emphasized. You’re also likely to find that your book launch endeavor is going to be a much more straightforward effort.
Common Book Launch Errors
Want to have the most successful book launch possible? Avoid these 10 common book launch mistakes:
1. You haven’t properly established and maintained a mailing list.
2. You don’t have a Facebook author page.
3. You don’t have a Facebook page for your impending book.
4. You haven’t explored Facebook advertising options.
5. You don’t have a Twitter account.
6. You don’t have a Twitter account for your book.
7. You haven’t purchased Twitter ads.
8. Even if you do all of these things, you have failed to develop them properly.
9. You don’t have a great landing page.
10. You didn’t offer any particularly appealing incentives to potential readers.
This is really only a partial list of book launch errors that sink authors before they even get started. For example, are you willing to spend a little money on your book launch? No one is saying that you have to take out a second mortgage. Nonetheless, the writers who aren’t willing to make even a modest budget for their upcoming book launch often find themselves scratching their heads later on, when their book fails to sell.
And what do you have planned for the actual launch day? A successful book launch needs to consistently keep the release of your book in the minds of your potential readers. It needs to make them legitimately excited for the big day.
When the book is out, what do you plan to do to reward the faithful?
Image by Viorel Sima – from Bigstock