Hi, I’m Al Bargen and whether your goal is to make more money, aid in selling a product or service, driving traffic to a website or increasing credibility in your niche, writing a book can help.
But what should you write about?
Not so surprising, it’s the first question where most people stumble. At Writers Rise we often hear vague responses about how people want to write about marketing or health & fitness. We get it. You want to write about something you already know a lot about.
We think that is fantastic. But what exactly is your book about?
Writing about a very specific topic is what sells. But many people we interact with struggle with choosing a very specific topic. It’s not their fault. After all, they were never taught what criteria to use when narrowing down their topic.
So here are the top five critical steps we suggest you use to create remarkable non-fiction book topics:
- Your Revolution. Your book needs to revolutionize your market space. Like when Apple combined their incredibly userfriendly software with a relatively basic mobile phone and created the iPhone revolution. Can you find your own new angles? Can you combine old topics in new ways?
- Your Specificity. Most people want specific and concrete information that can help them in their daily life. They want information “custom-made” for what’s keeping them up at night. Or information that helps them with their inner desires. Are your topics clear and do they talk directly to your target audience?
- Your Passion. You need a topic that excites you. A topic that creates so much passion that you will be motivated to spend long hours writing alone in your office or den. Does the topic you are about to write about excite you enough to drive you beyond the “bouts of boredom”?
- Your Benefits. Customer benefits and value should be your number one concern when deciding on a book topic. Sure, by now you have a topic that excites you, but how will your readers become enriched by it?
- Your Power. If you went to Amazon right now and took a look at the health, fitness and dieting section, you would know that there are almost half a million titles you’re competing with! That is a lot of books swimming in a sea of sameness. Or is it? How does your specific topic stack up against that competition?
So hold your topic ideas to the above standard. How do they compare? How much refining is needed? We urge you to do the work needed up front, because answering these questions will cause your writing to rise above the rest. You will get an edge!
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