To connect, or reject… That is the question. Al Bargen here for Writers Rise, and whether it is in a bookstore or online, your Brands success starts immediately. If your book cover and title connects with your reader, you probably have the sale, if not you’ll be immediately rejected.
With the marketplace becoming more and more crowded, branding is more important than ever. Getting your book noticed becomes much easier when you avoid these top seven book branding blunders.
- Inconsistency with author brand identity. Consistency in all your messaging is the way to go. Whether you’re emailing your list, or connecting on social media, you want your tagline and logo and of course your name to be the same always. If you have a corresponding website for your book, which we recommend, (more on this in an upcoming post) the website should have a similar look and feel as your book cover; i.e. similar fonts and color scheme for starters.
- Focusing only on social media to maintain your brand. There is much more to your brand than your posts and updates on your social media platform. As mentioned above, whether it is an e-mail, a guest blog post that you’re writing for someone else’s site, your branding should be present in everything you do.
- Seriously believing that your brand is perfect for everybody. Of course it is nice to believe that your product, service or information in your book will help everyone and maybe it will. But the fact remains, not everyone will respond to your branding message. I’m sorry to be the one to tell you, but there are people out there right now that do not care that you exist. Rather than trying to appeal to everybody, focus your message on the target niche that you wrote your book for. In speaking directly to them, and nobody else, you’ll gain their trust, which is part of the holy “know, like, trust” Trinity.
- Failure to establish your USP. Your USP, your Unique Sales Proposition, or Ultimate Selling Position is what distinguishes you from your competition. It is what sets you apart. If you cannot successfully stand out from your competition, why on earth would they want to buy from you, and not somebody else? There is an excellent chance that there are many books out there on the same topic. But the fact that you wrote yours, with ‘your voice’ is part of what makes it unique. Articulate this effectively, as it is part of your brand.
- Having the attitude of ‘set it and then forget it’. Merely setting up a web site based on your book and then doing nothing will not cut it. Repetition is the name of the game here. Repetition, and the addition of new content. Not only does content on your blog aid in your search engine rankings, new posts means new chances for readers to find you. It gives you a chance to strengthen your brand by making them connect with and your writing.
- Presuming that branding is just for the well-known authors. As obvious as it may sound, people go through a thought process when they make a buying decision. It is your job to give them a reason to purchase your book over your competitors. It does not matter if this is your first book, or your 10th, your branding gives them the reason to choose you (or not).
- Choosing an unrealistic tagline. When you established your USP, you created a tag line that sums up your core offer or company value. You certainly want to attract people’s attention here, but if you do not deliver, your books brand will die out either by word of mouth, or negative publicity/posts, comments and reviews.
So as you continue developing your books’ brand, ensure that you are not making these branding blunders. Please let us know how things are going for you. We are waiting for an opportunity to share your success story on the Writers Rise Facebook page.
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