Hi Nick Brodd here. As a writer, your audience is only one click away from another SlideShare presentation. They might click on yours or someone else’s.
SlideShare might be your opportunity to get your next click. Or it might your competitors’ chance to do the same.
Too many writers design slides full of text. They treat this media as a book page or a blog post. Their result? The audience quickly turns away!
Here’s how you better your odds.
- Titles Grab. Just like with books and blog posts, if you want an audience, you must seduce the reader to want more. Success is dependent on you writing a compelling title.
- No Complexity. Simplicity is the key to your customers’ heart. Construct a clear presentation structure with nothing more than key words.
- Image. An image does tell a thousand words. Use that to your advantage and tell a vivid story quickly.
- Lead Paragraph. This is critical. Once you hook your reader. It’s your job to keep them going. It doesn’t stop with a great title or image. Now is the time to connect and suck them in.
- Personal. Don’t stop at being fun, shocking or interesting. Make a deeper personal connection by sharing your own experience.
- Serious Content. No, it’s not about quantity, it’s about providing easily understandable advice. Provide lists, bullets and straight forward advice.
- Delicious. Steve Jobs used to refer to that he wanted design that was so visually appealing that you’d want to “lick the screen”. Do your job. Make sure that your Slideshare design is “lick-worthy”.
As a writer, you’ve got the material that can engage. Work at it. Don’t give up. Step by step you’ll be closer to a presentation that can grow your audience.
Image by Yastremska / Bigstockphoto.com