Quotations are a great way to some interest to your content. Quotes can be inspirational or really bring home a point. It is an absolute necessity to use quotes in the right manner to really get the most impact out of the quotes. They should enhance your content not over power it.
Check and Recheck
Quotes are often misquoted in content! Many times quotes are attributed to the wrong person or the wrong text is used. Before you publish be sure that you check your quotes. Check the quote by looking it up. Be sure to find at least 3 other sources that use the quote.
You never want to misquote a quote or attribute it to the wrong person, it will instantly reduce your credibility with your readers so check and recheck just to be sure. It is also best to check twice and publish once!
Don’t Overuse Quotes
Make sure that you do not overuse quotes. A couple of quotes is fine, 3 or 4 may be too many. You do not want the bulk of your content taken up by someone else’s words other than your own. Use them but use them reasonably.
The length of the content will dictate how many quotes you should use.
Position Them Strategically
Position quotes strategically in your content. You can use quotes to motivate or to add authority to your text by placing the quotes within the body of text that you are trying to emphasize. Positioning the quotes within the text that you are trying to emphasize will add credibility to the text. Let’s face it, if you are talking about education and you can quote one of the great educators that happen to support your ideas than your ideas seem more important.
Positioning the quote at the beginning of the text sets the pace for the text. At the end it offers a final word about the content. Be sure to position the quote where it does your content the most good.
Pick Your Style
You do not have to specifically give credit in one particular way but you should choose a style and stick with it for consistency purposes. It also makes the text look more uniform and easier to read. You can pick any style you choose whether it is to italicize the entire quote including the author or to just italicize the authors name is entirely up to you as long as you do it each and every time you insert a quote.
Quote away! Use quotes that will add to your content not distract from it. If you feel there is something missing from the above list, please add it to the comments section. By all means, if you have a great writing quote, add that as well.
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