Hi, I’m Al Bargen, and last week I promised you eight pivotal principles that will help you sell your books. In this post I deliver the final four. So grab a hold of these final four, and incorporate them into your marketing plan.
5. Not settling for good enough.
You don’t have to have full control of every single thing that happens in your life. But you do need to make sure everything about your book is spic n’ span.
Setting the bar low is a major mistake. Instead push yourself and continue to tweak your work into brilliance. Accept that it takes time before you can learn the ropes of writing really well.
Exceptional writing is in the revising so allow yourself to be open to what people have to say about your manuscript and peferably get an editor.
It’s not just these things you have to focus on, though. Your book has to have a professional touch in all aspects. Everything from your book title, to your cover design to your table of content and formatting matters.
But don’t be nervous. If you don’t know how to do some of these things, there are plenty of professionals out there who have done it a million times before.
6. Write compelling marketing copy.
We know a lot of new authors who have written exceptional pieces of content but suffer through dismal sales.
So what gives? What gives for many of them is that they didn’t work hard enough on their marketing copy. On Amazon, for example, you’re given space to write a book description. This is where you are given the opportunity to peak the curiousity of the reader who’s just passing by.
If you’re publishing for print, this is what you usually place on the dust cover of your book so people will know what it is about.
But this isn’t a mere book description. It’s your first and maybe only chance to convince that person who’s on the verge of buying your book to click the Buy Now button or head over to the counter to purchase your book.
So don’t make the description an afterthought. Instead pour your heart and soul into making it magnificent. Do your best to convince people what they’ll miss out on if they don’t get a copy of your book.
Make it all about the reader and what’s in it for them. Talk about the benefits they can get from your book. Instead of simply laying out the contents in a boring and unflattering way, tell them about the good things that will most likely happen if they read it.
7. Be useful, not spammy.
There are so many ways you can market your book. There’s your blog, for starters. There’s also Facebook, Twitter, Google+, LinkedIn and numerous other social networking pages. There are also forums, online groups and other people’s blogs you can comment on.
However, be very careful about what you post on any of these. It’s easy to annoy people if you do it wrong.
“Hey! Check out my book. It’s now on Amazon. Thanks!”
“This is what I talk about in my book. Buy it now on Amazon!”
“You can learn more by buying my book. Go to Amazon now!”
If you’ve followed new authors for a while, you’ve probably seen a lot of those tweets in your Twitter feed already. Unfortunately for these authors, this is what makes people feel good about clicking on the unfollow button.
And that’s what could happen to you if you don’t tone down your hard marketing. People don’t like being sold. They like to be gently coaxed. They like to be sweet-talked. Don’t try to bombard them with heavy advertising messages.
Be helpful instead. Show them that you genuinely care about solving their problems. Share little snippets of your own solutions instead of holding it all back until they hand you their money.
People know when you’re being authentic and when you’re only trying to earn a buck.
8. Strengthen your word-of-mouth advertising.
People trust their fellow consumers the most and advertisers the least. So the best marketing is when other people do it for you.
You can go all out and craft the best marketing message and use the most powerful tools. But if other people are saying your book is full of crap, your expensive marketing campaign isn’t worth anything.
This all goes back to the very first book marketing principle on your list: write the best book you can. Give it all you’ve got. Then you can expect the good reviews to come rushing in.
Just simply ask your new fan base nicely if they could post a review about your book on Amazon, GoodReads and other book review websites.
They’ll be more than happy to help if you’ve been of great help to them.
Some Final Thoughts…
To be frank there is obviously more to book marketing than the eight principles I’ve so briefly discussed in these two posts. But I hope these two posts have been a great start.
On this blog I’ll continue to post more about the best marketing strategies and techniques we can find in order to help you make your book sell. Please subscribe and make it easier to check back in for future posts.