If you’re a writer Twitter can be a remarkable tool. It can help you build traffic to your site. It can help you build relationships with your readers. It can help you sell books or products. But if you do it like countless great authors and bloggers, your following will never take off.
Hi my name is Nick Brodd and after rapidly growing my Twitter plaform from zero to over 10,000 authors and bloggers in just a few months, I’ve started to see a few patterns. Here are the top seven Twitter mistakes I urge my fellow authors and bloggers not to make.
Mistake #1: You’re not tweeting. If you’re not tweeting, noone has a reason to come and visit you. A good following starts with putting good content out there. Shoot for at least 5 tweets per day, preferably 10.
Mistake #2: You’re not interacting. I’ve certainly made this mistake myself, but it’s the interaction that makes social media fun. Without it, it’s not much more than an administrative burden to send out updates. Use Twitter to build as many quality relationships as you can.
Mistake #3: You’re not focused on quality followers. Many authors are too focused on their number of followers. The quality of your interactions is limited if your followers don’t have similar interests as you. Also there is a limited monetary value in a follower unless they one day might buy something from you.
Mistake #4: You only tweet about your book. Your book is certainly a great topic for tweets, but to build great relationships you need more. Understand your readers and provide content that builds relationships and you’ll have a platform also for future, not just current, book launches.
Mistake #5: You’re too focused on the number of tweets. Send out 20 tweets per hour and you will come across as a spammer. You’re taking up valuable real estate in the Twitter newsfeed, forcing your audience to search through your tweets for valuable content they are interested in.
Mistake #6: You’re too scattered. If you one day tweet about how to become a police officer, then about being a nurse and then later about how to build a space shuttle, you’re probably loosing your reader. Focus your tweets on a few topics, not 82.
Mistake #7: You only use Twitter to sell books. If every one of your tweets are about your latest book promotion, few people will follow you. So limit your promotions to one tweet every second day or once per day.
I don’t think I’ve covered all mistakes you can make here. But I think these are the most critical ones. Avoid these and you first of all will have more fun. Then as you get a larger, better quality following, you will hopefully also see your sales rise.
Question: What other key Twitter mistakes do you see fellow writers make? Please leave a comment.