Hi, Al Bargen here. Readers demand unique content in your blogs and on social networking sites. As a writer it’s easy to feel the pressure.
But it’s often not enough to just impress with impeccable writing or with a humorous slant. Unless you have a very loyal fan base or a mad cult following that hold on to your words no matter how trivial they are, you will struggle with keeping your blog afloat or your book sales pumping.
If you’re a new writer and you have no real plans to engage your readers, consider your blog or book dead on arrival. But this of course, is the extreme case where you do nothing. If you’re keen on making your writing a success, read on…
- Understand your readers before you write. Readers will take notice of your content when they think you have a deeper understanding of their goals, fears, disappointments, and frustrations. Write your content based on how you can help them overcome obstacles or achieve goals. Your message will speak with power to them.
- Make your content interactive. Readers want to feel that they are part of the process. This is why user-generated websites (e.g. YouTube) and content are wildly popular. Examples of what you can do are:
- Create a fun survey or poll
- Posts images and ask readers to caption them
- Ask thought-provoking questions
- Invite your audience to guest-post on your blog
- Make your content easy to share to various social media sites. If something resonates with the readers, they’d want to share it to their network. Don’t expect the readers to do the tedious task of copying links and posting it to their Twitter account or Facebook page. Your blog should have “click-to-share” icons (Facebook, Twitter, etc.) at the end of each post.
- Start a Challenge. Each week or month, invite your readers to participate in a challenge that will allow them to improve their skills (whether writing, reading, blogging, etc.). It could be about a certain topic or a theme (e.g. write a 50-word post to describe your writing habit).
These are just some of the things you can do that can guarantee increased page views and more engagement with your readers. As we continue to tweak, and adjust here at Writers Rise, we will keep you informed as to what is working great, and how you can use the information for your own book, or blog marketing efforts.
Image by aberenyi/Bigstockphoto.com