Hi Al Bargen here. Pretty much every writer I know wants publishing success. But by definition not every book can be a bestseller.
Most of the time the author misses the goal, not because of lack of talent, but because of lack of preparation and planning. After all, it’s not necessarily an easy task to write a non-fiction book. It does require both time, effort, and commitment. So there will be times that giving up can seem like a viable option.
With that in mind, I suggest you ask yourself the following questions before embarking on a big writing project, :
1. What’s the book about?
The answer should be specific. If you cannot answer the question in 30 seconds or less, then you have not fully figured out what your book is about. You’ll know you got it all planned out when you no longer hesitate to answer and you’re confident that you have a topic with a unique angle.
2. Who are you writing for?
You have to determine who your readers are. Where can you find them? You also have to figure out if there are enough readers to justify all the hard work that comes with writing a non-fiction book.
3. What sets your book apart from the other books in the same category?
One look at the number of non-fiction books in Amazon can convince you that there is cutthroat competition. If you can differentiate your book from the thousands of books out there, you are on the right track.
4. Are you the best person to write the book?
Are you an authority on the subject matter? This is the time to decide if you have the credentials to convince readers that you are an expert. This is the kind of relationship with the readers that you want to build. Having said that, no one on the planet can write the same book that you can. There are people out there who will benefit from reading your book. If you don’t have the credentials, you can interview the people who do.
5. Will this be a book series?
Organize your thoughts by outlining the topics you want to include. Make sure your content is unique and has added value for the reader. Then ask yourself if you have enough material or topics to fill a book or a series of books?
6. What is your marketing game plan?
A marketing plan is not just an afterthought; it is a necessity to sell books. You should create one even before you finish writing the book.
7. How will you publish your book?
Decide whether you want to peddle your book to traditional publishers or go the self-publishing route.
Preparation is key in any large endeavor. When you answer these questions you’ll be more prepared to address any challenges along the journey and your chances for a resounding success increase.
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