On the question “What is the secret to success?”, Jack Welch answered without hesitation “Find out what your boss wants and then over-deliver.”
Simple, but straight to the point.
Hi my name is Nick Brodd, and what Jack really was saying was that if you rapidly want to turbocharge your chances of advancement, you have to stand out. It’s about getting that edge you need in todays competitive market.
When I think back on the hundreds of books I’ve read over the years, it’s the ones that consistently over-delivered from the first to the last page that I clearly remember. They made a lasting impression.
Conceptually, this is a very basic concept. However it’s surprising that not more authors are intentional about it. So here are some suggestions for how you can grab this massive opportunity:
- Resolve to Over-deliver. Success is seldom an accident. Get determined. Make the decision to always over-deliver and set things in motion.
- Acquire a Comprehensive Understanding. Without a thorough understanding of your customers’ expectations you don’t even know how to meet them. Do your research.
- Define How To Beat Expectations. Now it’s time to WOW. This is the fun part. List all customer expectations in one column. Then list what you could do to exceed those expectations in the column next to it. Write down all ideas on how you can make your readers smile or even better make their jaws drop.
- Make WOW Your Brand. Every time you over-deliver, your readers will remember it. You are creating a branding impression and this is the reputation you want. You want to be the first person your customer thinks of when they buy a new book or training program.
The challenge with this is that you can never stand still. As you raise the bar on your next book, you’ve created a new standard. When you create the next one after that you have to exceed the standard of the last one.
This is why you can never stop improving yourself. You have to commit to consistent improvements. Every new book and every new project is another opportunity for you to show the world and yourself what you’re capable of. Shine brighter than you’ve ever done before.
Question: In what ways do you over-deliver today? What could you do on top of what you’re already doing? Please leave a comment.
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