Hi, I am Al Bargen. Let’s face it, social networks have become too big to be ignored. More and more authors and bloggers are amassing a great following on social media sites. If you’re not one of them you’re falling behind your competition.
Surely, these social media-savvy folk know how to use social networks to their advantage.
In recent times, there is a significant amount of research being done on how consumers use social media in their day-to-day activities. This kind of intelligence, if used properly, can help authors create a sound marketing strategy.
1. Be where your audience are.
Internet users spend up to 25% of their online time on social media sites – Facebook, Instagram, Pinterest, Twitter, Google Plus, LinkedIn, and Tumblr are the favorite hangouts of users. Spending time in these online hotspots can help build relationships that will drive positive results.
2. Determine the social media sites to focus on.
Facebook leads the pack when it comes to ‘share of total time spent online’. Engagement is high in this one, so it’s a default choice. But it would be unwise to just focus on one social site when there are others out there with massive followings as well. But don’t try to be on all of the sites. You’d simply just spread yourself too thin.
It’s important to choose the social media sites that complement your goals and objectives as a writer, blogger, or author. For example, if you are into photography, the wise choice would be to engage audience on Instagram and Pinterest. You get the picture.
3. Do not underestimate the role of mobile devices
While only about 8% of internet traffic comes from mobile devices, it is still a significant number and it tells us a general picture of mobile user behavior. This could mean they connect with friends, read books, listen to music, watch videos, play games, or do online shopping while on the go.
With this information, authors and marketers can create content that can be easily consumed (e.g., shorter articles, quick videos).
In a nutshell: How your audience behaves in social media networks can help you fine-tune your marketing efforts so that they match audience behavior.
Which social media sites are your favourites?
Photo from BigStock – by Kovalvs