Hi I’m Al Bargen and I understand that social media can be a scary thing. As a late comer to the social media scene myself, I know It can take up a lot of valuable time; if you let it. So much that you may be wondering if you should even bother.
Do you need social media to market your book? Here’s how to determine whether it’s a good fit for you and your book marketing strategy.
- Reputation. Do you want your business to grow? It’s true that it’s easier to keep and please existing customers than it is to find new ones, but if you aren’t on social media, you’re not only missing a lot of opportunity to get new customers, but also to build deeper connections with your current ones. Those comments from people who’ve read you are invaluable.
- New Crowds. You also need to ask yourself this; can you really have too many customers? It never hurts to keep bringing in new ones. This is how a business grows and expands. And social media could open you up to a whole new audience.
- No More Mouth to Mouth. In the past, writers could rely on word-of-mouth, but these days that isn’t always enough. If your followers share your content with their followers, having a good social media presence can work like word-of-mouth but one on steroids. However, you need to create a compelling social media status that people enjoy and want to share. A few hot tips about your book could go viral.
- For Nothing. Can you afford traditional advertising methods? If the answer is no, then using social media is a cheap way to advertise your book launch or your blog posts. It does take time, but as your online reach grows you can pay for advertising like Facebook boosts, and extend your reach even further.
- Deeper Connection. Social media is a great place to get feedback from your readers or your potential customers. You can answer questions and get to know them on a more personal level. Personal service is extremely important to people these days. You can build a life-long customer relationship simply by making people feel that they matter, they are important and that you desire to cater to their needs as best you can.
Many people claim that you’re not just building a business, you’re actually building relationships. This is a true statement and the best way to gain loyal customers.
More and more people are looking for their favorite brands and products on social media than they are looking for just a website. If they can find you on social media, chances are they will click on through to your website to find out more information.
Social media can do wonders for the budding writer. Sure, it isn’t a key marketing strategy for everybody, but it’s becoming more and more common. Be sure to stop by the Writers Rise Facebook page to ask any questions you have.
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