You have 8 seconds to capture your readers attention. Wow, I read this recently on “Statisticbrain.com.” What can your copy accomplish in 8 seconds? Does it have what it takes to generate the interest to secure the next 8 seconds? Is it captivating enough to ensure your audience’s attention all the way through to your call to action?
Hi, Al Bargen here. Grabbing the attention of your audience and seizing their enthusiasm through your work can be daunting. We know this, but we also know that it is now highly possible. First and foremost, you need a catchy headline. If you haven’t already claimed your complimentary copy of our “Title Starter File” then subscribe now, or email support for some easy formulas to create your own attention-getting headlines.
Clearly, your audience needs to get past the title of your post before they invest any more time to read it. You have heard us mention many times over that building a “know, like, trust” feeling towards you is imperative for your reader to take the next step. We have discovered that the best ways to achieve this includes using the following three triggers in your posts, articles, or writing in general.
Speak to Your Reader as an Individual
Have you heard the public speaking advice that when addressing a crowd, you address them as individuals, not as a crowd. People don’t associate themselves as being “you guys” or “everyone.” So when it comes to connecting with your audience through your writing, you really want to speak to your reader as an individual. Imagine a conversation with a client, or friend. This is the tone you want with your writing. Friends matter most, and that is the impact your writing will have when you adopt this strategy.
Your audience needs to know you are a real person. While you are addressing your audience as if they were individuals, why not open up and be vulnerable? Why not demonstrate that you have the capacity to love, to hate, to yearn, and to appreciate? You have vital information that your audience is seeking. It is your job to invoke and infuse a human touch to the prose that captivates and enraptures. This is accomplished through the use of emotional content.
Involve Your Reader
Why should I care? This is the question your reader constantly asks, and is one that you need to concern yourself with at every topic-change throughout your chapter, post, or even paragraph. How can you involve your reader? How can you have them imagining, or better yet, feeling the benefits of your sage advice by the time they’ve hit your conclusion?
Look over your writing and ask yourself if you have taken this advice to heart. Do you have it? Is your post, or article compelling? We’d love to hear thoughts. Feel free to leave a comment at the bottom here, or on the writers rise FaceBook page. Thanks.
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