Twitter ads have been proven to work for writers. The same can be said for Twitter accounts themselves. In a larger sense, Twitter is a fantastic way to promote your book, connect to people who are going to be interested in your book, and buff up your social media marketing reach.
Twitter ads are an extension of that idea. Purchasing featured spots in search results, or having your account listed as someone that people should follow is a great way to sell your book.
If you know all of this already, then you’re ready to construct your Twitter ad for your book.
Checklist For A Writer’s Twitter Ad
If you’re planning to put together a Twitter ad for your upcoming book, then consider the following to be the writer’s Twitter ads checklist:
• Do you know how much you’re willing to spend? Setting up a Twitter ad campaign means you have the ability to set up exactly how much you’re going to want to spend on your campaign. To that end, you can determine your total budget, the amount of money you’re willing to spend each day on your campaign, and even the pace at which your budget is allocated. Knowing exactly how much you want to spend on your campaign will make things a good deal easier.
• Do you know what you want to express with your ad? Take a look at the most successful examples of Twitter ads for writers. No one is saying you have to copy them exactly. But you can certainly take what’s working out there in the world of Twitter, and use that as inspiration for your own campaign.
• Have you considered the possibility of a promoted account? Promoted accounts show up prominently on the feeds of Twitter users. This can be a great way to not only promote your book, but your author Twitter page, as well.
• Do you have a great landing page for your Twitter ads?
• Have you considered all of your targeting options? You can target your ads according to keywords, TV shows they engage with, and various interests. Understand who you want to target your ads to, long before you begin to design the ad itself.
• Are you using UTM parameters?
• Have you established conversion tracking?
Keep this checklist in mind, and you’ll have the best Twitter ad experience possible. People will find your ad for your book on Twitter, and they will respond to it in the best way possible.
Image by jernosek – from Bigstock