It’s not enough to dominate a niche on Amazon. The reason? Some niches don’t sell well.
Hi Nick Brodd here. If you’re writing for pure pleasure or branding, please stop reading here. This post is not for you. But if earning money is vital to you I’ve got an important message for you today.
If noone is interested in your niche it doesn’t matter if you’re selling better than anyone else in that niche. The best solution is therefore to do your research. Find niches with proven buyers.
Here’s how you can determine if publishing a book in a certain niche profitability:
- Use Google’s keyword planner to identify keywords by searching broad phrases related to your market.
- Build a list of at least 10 keywords that describe your niche well and have good traffic.
- Head over to Amazon and start searching each of the keywords. Now write down the names of all the books in your search results that have a #15,000 Best Seller Ranking or less.
- Also click on “Customers Also Bought” to get a wider understanding of what your potential audience is buying. Write down those books’ ranking as well.
- Never pick a niche that has less than 3 books ranked as #15,000 or less.
Why do I use the #15,000 rank? It’s honestly not an exact science. I’ve seen some people argue effectively for a #20,000 rank. The #20,000 ranked books supposedly sells 5 books a day. As I’m not certain enough about that prediction, I want some safety margin and use #15,000.
Anyways, 5 sales a day would mean the following:
- At a sales price of $2.99 you’d make about $2 per book
- Take $2 times 5 books a day and you’ll get $10 per day.
- $10 per day means $3,650 per year.
As this is somewhat passive income, it’s not bad. On the other hand it’s most likely neither something you could retire on. Therefore it should in my opinion be seen as a minimum treshold. A treshold with some safety margin.
The beauty of the model is that you can ensure that there are actual customers out there buying the type of books you write. So do your research and start writing.
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