If you’re still working your way towards the end of your book, don’t start stressing out over the impending book launch now. That’s not going to help your productivity.
However, it’s still something you’re going to want to keep in mind. The reason for that is pretty simple. A good book launch can send your book into the stratosphere, giving you the opportunity to enjoy the fruits of your labors.
But a boring book launch? That’s going to make it awfully difficult to sell as many books as you were hoping to sell.
Selling a book is all about momentum. Consider the book launch the point in which you’re going to establish your momentum. As you can imagine, momentum right from the beginning is a beautiful thing. With strong momentum from an exciting book launch, you’re going to find yourself selling books. That momentum can only continue to grow from that point on.
That sounds great, right? Of course it does. So what do you do to have an exciting book launch? How do you avoid a boring book launch?
Avoiding Boring Book Launches
If you want to learn how to avoid boring book launches, then consider these possibilities:
• Establish a solid foundation. This means having an author and/or book page on Twitter, the same on Facebook, and perhaps even a website that’s separate from all of these things. You should have these things already, but don’t panic if you don’t. Learn how to create memorable Facebook pages, Twitter accounts, and other things.
• Get a mailing list. Everything else that involves your book marketing strategies should make reference to your mailing list, which will offer a variety of compelling updates. You want to have a definitive list of people who are clearly interested in reading your book.
• Offer incentives. Give people incentives that are going to make them feel like they’re being rewarded for simply being interested. Offer them a sample chapter, or anything else that might be appropriate to the type of book you’re writing and selling.
• Build up interest by purchasing ad campaigns. Both Facebook and Twitter offer exceptional ad campaign programs for interested writers. Use these campaigns wisely, connect them to landing pages that offer bonuses for signing up for the mailing list, and you’re going to start to get a sense of that momentum mentioned earlier.
The above four items can get you started. They can point you towards a book launch that’s going to be a smashing success.
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