Hi, Al Bargen here. Online readers are not like regular store customers. They can easily leave you without permission and you wouldn’t even notice it until you start to wonder why your site is not making it to the search engine results page (SERP) ranking. Still, these readers are people with predictable wants and needs. All you have to do is make sure that you are well equipped with the right understanding of your readers’ ever-changing demands. Of course it never hurts to know the basics of blogging as well, so let’s begin.
Persuading readers to subscribe on your blog
The best way to get a sustainable market or readership is to obtain your readers’ email accounts. (Stay tuned for information of building the best lead-capture magnet) Building this list can allow you to regularly check in on them and send links that inform them of what your blog is up to everyday. This is very helpful as you can easily get in touch with them even when they are not online by just leaving them messages. Once they receive it, and provided your email is engaging enough, they will be happy to click the link that redirects them to your blog.
Back to basics
To ensure that your readers will continuously visit your site, make sure that you have a strong base. This means that you know what you are writing about and that you are honest in what you do and say. Write about what you know or have actually learned on your own to convey the topic in the most realistic way. Also, allow the readers to interact with you or with everyone else on your blog, page or post. Ask questions that they may be interested in participating in and don’t forget to act as the moderator when two or more are already making comments. This is the best way to make your readers feel that you are real and that your topics are trustworthy.
You goal is to get your readers accustomed to the ins and outs of your site so they feel that they are welcome to share their honest opinions. They will subscribe and become your avid fans. They will start to follow your posts and act as an authorized commenter and even moderators over time. When that time comes, you get a sustainable readership as well as duplicate yourself without additional effort on your side.
One of the pitfalls for bloggers when it comes to their relationship with their readers is breach of their trust. Bloggers should never forget that their readers are real people and that what they read is personal to them. Never slack off too long, by posting regurgitated, or rehashed information. Doing so will cause your subscriber numbers to dwindle, along with any hope of monetizing your blog for the future. Stay with it, write daily, and your numbers will rise in time.
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