Ever wonder why some book launches succeed while others fizzle?
Hi, I am Al Bargen, and after this last launch, there are some things you should know. Why some launches succeed, and some fail has something to do with “target audience” or the lack of it.
Many writers make the mistake of believing that once a book is put out there in the marketplace, sales will come flooding in. Unless your last name is King or Rowling, don’t count on it.
You can’t just hit the publish button and hope that readers will be compelled to buy your book. It’s just doesn’t work that way. This doesn’t sound very encouraging, but there’s no need to panic because help is on the way.
1. Your book is not for everyone
You need to understand that your book caters to a specific audience. Call it your ‘core audience’. These are the people you need to virtually wine and dine. So, efforts must be made to find and engage them. But before you do this, you need to narrow down your target audience (but not up to the point that they are too small).
2. Find your audience BEFORE you publish your book
This involves research into your target audience. Where do they spend their time online? What content do they read or view? What devices they use to connect online? What authors do they follow?
3. Pick online communities
If you have figured out the answers to #2 above, you are now ready to mingle with your audience and eventually engage them. The idea is to connect with these people and get to know them better.
4. Create author brand
Author brand is that one thing that separates you from the rest of the pack. This usually involves establishing your writing philosophy, style, themes, or focus. It’s something that can resonate with your target audience.
5. Find authors like you
“Keep your friends close and your enemies closer” may seem appropriate here, but fellow authors are not enemies. Consider them as friendly competition. Your target audience is most likely to follow a few authors in the same genre. Socialize with these authors and you’ll easily be introduced to a larger pool of readers.
Remember this: Finding your target audience early on will help create a ready audience once the book is published. With an engaged target audience, you’re likely to avoid a book launch fail.
What is your biggest concern about launching your book? Please comment, and we will address your matter in a future post.
Image from BigstockPhoto.com by B-D-S, Stock Photo 59593082