Hi, my name is Al Bargen and, as a budding author, I had personal issues about releasing my first book Cheeseburger Abs. I felt that there were a lot of people out there with way more education and clients than I had. Perhaps you can relate?
So I told my mentor Raymond Aaron about my challenges writing in the crowded health and fitness market. His response was this:
“It doesn’t matter how many books on fat loss and fitness exist. The fact that you are writing with your own experiences, discoveries and research makes your book unique.”
So be bold. Don’t hold back. Act as the winner you are.
Because the moment your book hits the marketplace, there is a potential for you to solve someone’s problems. There are people out there who need to read your message and that’s what your Unique Selling Proposition should be all about.
There are people out there who need to read your book. You know it! It doesn’t matter how many books exist on your topic. The words you choose to express your message will reach some people in a new way, a way noone else can.
When you establish your brand, you reach people whom others cannot, simply because it was you, noone else, who delivered that message. This develops loyalty in readers who genuinely resonate with the message only you can deliver.
So stop second guessing yourself, don’t delay and get your message out now.
Boldly Tell Your Story
Do you share your story? Your story is an awesome way to establish your brand. It allows you to connect with people who will keep coming back time after time. As you tell your story, incorporate the values and experiences that your brand communicates.
So don’t be shy! Build your brand by telling stories that your readers will relate to. This is what creates the connection with your readers, and that’s really what establishing your brand and creating brand loyalty is all about—the genuine connection.
Have the courage to become a little emotional with your writing. Your reader wants to connect with you as a person, not a company. People have emotions. Most companies don’t.
When you are open about your emotions you are connecting with your readers. They can see how they will get real value from your material. They get motivated to take your advice and use it to solve that problem or achieve that goal you are promising.
So go out there and expose a bit of your human qualities to the World Wide Web. Some people will like you, others don’t. These are the facts of life. Some people like Ferraris, some prefer Lamborghinis. You can’t please them all.
But when you allow your human side to show, you are developing your brand and getting your message out there. People will resonate with that, and you will start building a base of readers for life.
So what is your personal story? Do you have the courage to share it with the world?
Image courtesy of Stuart Miles / FreeDigitalPhotos.net