Hi, Al Bargen here.
Ever wondered why some author names in Amazon have hyperlinks while others don’t? The simple answer is in your Amazon Author Page.
It’s that special place in the Amazon marketplace where you, the author, can have a spiffy profile page where customers can find your books, see the social media sites you hang out in and other information that can make you look good.
The important question here is: Is it worth creating an Amazon Author Page? It’s a valid question considering that most authors juggle both social media accounts and blog posts to establish an online presence. Why add one more to the arsenal?
What sets the Amazon Author Page apart from the other profile sites is that it has an impact on Amazon’s algorithm. It’s the company marketing system that decides how books are promoted / marketed in the Amazon pages. Being a trade secret, no one knows exactly how it works, but there are tell-tale signs. The more books you sell, the more visible they become. One way to get more visibility is to optimize your Amazon Author page. It goes full circle, doesn’t it?
- Fascinating Biography. A profile doesn’t have to read like a boring CV. It has to be something that makes readers want to get to know you through your books.
- Photo of YOU. Many authors use the book cover as a profile picture. But readers are more likely to buy a book if they know the author by face. Presentable photos should suffice.
- Valuable Links. Amazon allows you to share your official website, Twitter and Facebook pages on your Author Page. Do this and readers who check your author page will have easy access to your website and social media network.
- Book Trailer or Video. A book trailer is an effective way to drum up interest in an upcoming release or an existing book. Sites like Animoto and Magisto can help you create quality book trailers for free. I have even used Fiverr.
- Promote Events. The Amazon Author Page also lets you list events to promote your book. This creates awareness and exposure.
As you can see, the Amazon Author Page covers your profile, biography, social networks, blogs, videos, events, and pretty much everything you need to promote you and your book. Make sure it can be a great first point of contact with your readers.
Image from BigstockPhoto by dolgachov