Why are Competitors a great Content Creation solution?

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Hi my name is Nick Brodd. If your non-fiction book is the only one of its kind, you have a problem. If there truly are no other books in the same niche as yours, it’s very likely that the niche you chose doesn’t sell very well.

There are very few really original ideas. As they say, nothing is new under the sun. Still, there are a lot of original books—and those are the books that sell. People want something new and this is why you must know what has already been written in the past.

But you can’t read all books ever created can you? Here is the quickest way to trim down your list of competitors and to really understand what the audience is buying:

  1. Go to Amazon.com and find books that have the same topic and audience as yours. Buy at least three books, the books with the highest ratings (most stars).
  2. Take careful notes of all the comments people made about each of these books on Amazon. Learn what the customers liked and what they didn’t.
  3. Go to iTunes or Audible.com and purchase the audio book versions of the books you got from Amazon.
  4. Read and underline important content while simultaneously listening to the audio book. Learning is faster when more senses are involved.
  5. Create a mind map of each chapter as you go. Take notes of content covered and at what depth it was explained and how you would explain it differently.

Let’s say you’re planning to write a dating book. You’ll find a lot of competition, but they are all targeting different people, for instance in different age groups. So save yourself some research time. If you’re writing the men-in-their-40s dating guide, you can easily eliminate the books targeting middle-aged women or men in their 20s and 30s.

Also, the normal audio book is four to five hours. So cut this task a few hours, by increasing the speed your audio book is read at to you. You can do this with most media players (for instance with a computer or an iPhone) and in many cases you can still follow along well after doubling the pace it’s read.

Then leverage the feedback customers gave on your competitors’ books ruthlessly. This is where you position yourself. It’s where you get inside the head of what your customers really want. The very core, the very essence of what they desire.

That’s it! That’s how I pack on hard core book content muscle. And the result is content with a unique angle.

Question: What are your best tips for ensuring high quality content with original ideas? We’d love to hear your thoughts in the comments.

Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

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About Nick Brodd (112 Articles)
I am a productivity enthusiast, family man, author, executive and entrepreneur. However, the titles I’m most proud of are: 1. Husband 2. Co-creator of the world’s best twin boy and girl. :)
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