Hi Nick Brodd here. New York Times bestseller stories always captivate me. But for most of us they still remain a dream.
So what’s second best? Quite frankly I’m not sure, but having multiple titles with repeat sales is certainly one great idea. So today my advice to you is to write multiple good books and then cross promoting them.
After all, each of your books is an entry point to more sales. That said, there’s nothing automatic about sales. If the customer doesn’t know you’re an awesome book writing machine, they might buy nothing more than your first book.
So it’s your job to teach them that you’re more than a one trick pony. Cross promote your books by using the following five smooth techniques:
- Your Content. Great content is what will sell your books, not hard sales pitches. Nonetheless whenever appropriate, you can in the book content softly introduce your reader to one or even a few of your other books.
- Your Bar. Lower the bar for making that first connection. Appeal readers by selling one or a few awesome books at an incredibly low price ($0.99?).
- Your Bill Board. By the end of each book rests an awesome opportunity. Use it as an advertising bill board to feature and promote your other books.
- Your Serial Success. Create book series where the titles naturally build on each other. Not necessarily long books, but short straight to the point books that collectively cover a larger theme.
- Your Social Blog. Consistently feature your books in the sidebar of your blog.
- Your Social. Focus your social media activities on provide valuable content. Then use every tenth post to promote your books.
My recommendation is simple. Keep your dreams alive. Aspire to become a New York Times best seller, one day. But until it happens, double, triple and quadruple your chances of making good money by writing more books. Books that you smoothly cross promote.
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