Facebook advertising is so seductive. When it comes time to promote your new book, Facebook ads are going to strike you as something that’s going to make promoting your book a snap. All you have to do is make the ad, and Facebook is going to do the rest.
The truth of the matter is that utilizing Facebook’s advertising muscle has become an increasingly complex notion. You have to weigh a number of factors and considerations. Everything comes down to understanding how Facebook ads function, and how you can apply that understanding to the successful promotion of your book.
Using Facebook Ads To Promote Your Book
Facebook has become an extremely crowded arena. That thought certainly applies to Facebook ads. Nowadays, it seems like everyone is using Facebook ads to promote Facebook fan pages, websites, products, and more. Some will even tell you not to bother using Facebook ads at all.
Ignore them. You should continue to explore the potential of Facebook ads. There are just a few things you need to keep in mind:
• Before you get started on Facebook ads, make sure you have a Facebook page for your book. If you already have an author page, that’s great, but you still need a Facebook page that is specifically dedicated to keeping fans up-to-date on everything that concerns the book.
• Don’t use your ad to send people right to your book’s Facebook page. This seems like a commonsense move, but it can actually prove to be a waste of advertising. Instead, create a great landing page that offers people an incentive for signing up for your book/author mailing list. Along the way, have the landing page mention your book’s Facebook page.
• Create specific, memorable Facebook ads. Your Facebook ad needs to speak directly to the people you know are going to want a copy. Enhance this understanding with a headline that’s going to grab their attention.
• Ask a smart question. Studies show that people respond to ads that make them feel involved in some way. A great way to accomplish that is by asking a question that pertains to your book, but will also be relatable to those you’re targeting with your ad.
• Direct people to your other pages. Your Facebook ad can mention your blog, your author page, and more.
• Don’t forget your mailing list: Use the ad to generate attention for your author mailing list, which will always be far more reliable and consistent than Facebook itself.
Let us know your thoughts on using Facebook Ads to promote your book. See you in the comments section.
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