Facebook Groups can be a fantastic place to try out some subtle promotion of your new book. Often, this can give you exposure to those already interested in topics you are writing about. However, some writers seem somewhat mystified about using social media to promote their book. Others are just confused about how to not over-promote their book on such venues (a snafu which may make them look a bit naïve). Here, we will clear up how to successfully use groups to promote your book.
Find Groups Relevant to Your Book Topic
Start by using the search bar to find groups related to what your book is about. For example, if you wrote a book about 1950s film production in Great Britain, then you might look for groups about those films, directors, or actors. Once you find these groups, make a subtle post on the wall introducing yourself and your work. Post your book cover picture on the group’s pictures. Try not to be too verbose or boring in your post. Instead, include a link where readers can learn more. Also see if you can answer any questions group members might be posing about the topic.
Create Your Own Group
What if you do not quite find a group where your book fits? Then create your own group page! Think about the main topic of your book. This link: http://www.facebook.com/groups/create.php#sthash.n48bwFWn.dpuf will allow you to create your very own group. In this case, be sure that you are not making this page all about your book and promoting yourself. Instead, provide useful and interesting information that you think the target audience for the group would be interested in. Link to other videos, blogs, and more that they might like.
Using a Group versus Using a Page
We would also like to take a few moments to talk about Facebook Pages. A Page is, without a doubt, the best way to directly promote a business or business venture (such as a book). Create a Page for your book, as well. This is why we suggested above that you only post information in the group people interested in the topic would find useful. Using it strictly for promotion could get it flagged. Your account could also be flagged if you post about your book more than once per day in a group. Just be mindful about Facebook’s and the page’s or groups terms and conditions and you’ll be fine.
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