Hi, Al Bargen here. If you’ve ever self-published a non-fiction book, no matter how hard it was to write it, you have probably now realized that finishing it is not the hardest thing to do.
Editing and publishing don’t even come close to the challenge of actually marketing the book. Yes, it’s a challenging undertaking and it involves trial and error. Through it all, it has been determined that there are no guarantees, but it’s worth considering some of the following perceived best practices.
- Establish your presence online with a website. A website is essential to the author because this is the headquarters, the place where you showcase your work and accomplishments. For most readers it’s the default point of contact.
- Leverage the Power of Blogging. A blog is a powerful tool to promote your books. But it only works if you update it frequently. Update at least once a week. But 3 to 4 times a week will increase traffic and shows your content is fresh and relevant.
- Reach your audience through Social Media sites that matter. Twitter, Facebook, LinkedIn, Instagram, Youtube, Google +, and Pinterest are the authorities in the realm of social network. Choose the ones where your target audience hang out most of the time.
- Join blog tours, online radio shows, and podcasts. These are sure-fire ways to establish a reputation as an authority in a subject matter. Participation not only creates awareness of your book, it also gives you more exposure as an author with expertise. It let’s you tap into other people’s audiences.
- Participate in offline events. Online efforts are just part of the grand marketing scheme. The other part is the offline strategies. Include the following in your offline strategies: book signing, book tours, TV guesting, interviews, and speaking tours. These involve contacting the media, local libraries, and bookstores.
I will admit that I am a newcomer in some of these areas, but I promise to keep you updated as I discover more. Which one(s) can you take a first step towards today?
Marketing is all about exposure and repeat exposure, both online and offline. If you have a marketing plan similar to the ones listed above, then you know you’re on the right track.
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