Are Facebook ads worth applying to your book marketing plans? That’s going to depend on you. But given that over a billion are actively using Facebook (well over a billion), it’s a concept that is definitely worth taking seriously.
However, there are some people who are going to tell you that Facebook ads are a huge waste of time. They’re going to tell you that they’re costly, time-consuming, and come with absolutely nothing in the way of a guarantee that they’re even going to be effective.
Quite frankly, you shouldn’t pay attention to these people. While even the best Facebook campaign can go bust for any number of reasons, the fact of the matter is that a lot of those horror stories spring from one simple fact: They didn’t know what they were doing.
And when you understand some of the myths about Facebook ads and book marketing, you will know what you’re doing. Or you will at least be in a better position than some people.
Facebook Ads And Book Marketing Myths
There are a number of myths about Facebook ads and book marketing. Here are a few you definitely need to be aware of:
• Facebook ads are no longer a viable option: Nothing could be further from the truth. With tons of options that allow you to specify your budget, your targeting, and how the ad looks overall, Facebook ads are more viable than ever. And studies show that people are still responding to relevant (to them), engaging ads.
• Facebook users hate to leave Facebook: You don’t want your ad to simply direct people to your Facebook page. It’s best to have a landing page with a unique opportunity, which includes things like mailing list signup info, as well as your Facebook page. To that end, don’t worry about whether or not people are going to want to leave Facebook to visit what you want to show them. They will. Your targeting options allow for advertisements that deliver extremely relevant ads to extremely qualified users. Qualification has dramatically improved, which has led to lower visitor frustration and stronger conversion rates.
• Only the big guns should use Facebook ads for their books: This is just nonsense. The more you learn about how to create an effective Facebook ad campaign, the better you will be at using FB ads to market your book. It doesn’t really matter how big or small you are.
Ignore the myths, and explore your options.
Image by val lawless from bigstockphoto