Are Twitter ads worth exploring as a concept for your book marketing strategies? Some people will tell you that it’s a huge waste of time. They’re going to tell you that the field is too crowded, and that you’re just wasting your money and energy, clamoring for attention in such a busy field.
However, when you take a look at some of the myths about Twitter ads and book marketing, you’re going to find that it’s a concept that may work for you.
Twitter Ads And Book Marketing Myths
In order to determine whether or not Twitter ads are a right call for your book marketing strategies, you need to cut through a few of the myths:
• Twitter ad campaigns are expensive: This is only somewhat true. It’s absolutely correct that a Twitter ad campaign can become very expensive very quickly. However, that’s largely determined by how smartly you manage your campaign ahead of time. Twitter charges you for each promoted tweet engagement, and more for every follower. This is something that can add up very quickly. This means that what you want to do instead is focus on a smaller reach, but one that is more intensely targeted towards the people you know are going to want your book.
• Twitter users don’t like ads on Twitter: Some don’t, but quite a few people do. When you have a promoted tweet that grabs their attention, they will indeed respond to it. Nothing could be simpler.
• Twitter ads and book marketing doesn’t mix: More and more authors are exploring the potential of Twitter ads for book marketing. You’re going to find a lot of writers and publishers exploring their options in this arena. Many of them are successful. You can do the same.
• People don’t want to leave Twitter: Again, if you have a great tweet that captures their attention, they’re going to be intrigued. They’re going to be so intrigued, they will be more than willing to leave Twitter to discover your landing page.
• You can’t utilize Twitter for effective, memorable book marketing: Once more, take a look at some of the successful Twitter ad campaigns that are being put out by writers and publishers. Clearly, you can indeed use Twitter for effective, memorable book marketing.
Are you starting to see what happens, when you begin to break down the myths commonly associated with Twitter ads and book marketing? You’re left with a proven method for promoting your upcoming release.
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