Hi my name is Al Bargen and if you’re a first-time author, you are probably wondering how you can establish a powerful brand on social media. Or if you’re an established author you’re probably asking yourself how you can take it to new highs. Which sites do you start with? And what do you put on them?
Most people have done some social media already. So when you Google yourself, you will find your profile on some or all of the Big Four social media websites, namely Facebook, LinkedIn (first thing showing up when I Googled myself), Twitter and Google+.
When people click on one of these links, the first thing they see is not your posts or your interactions with other people. It’s your profile. And as common sense as it may be, many people still ignore the fact that your profile on a social media website can make or break your efforts to brand yourself as an author.
So here are seven powerful steps that will enhance the power of your social media brand.
- Stop Faking Your Name. Use your name and not your book’s or your XYZ corporation’s. Your real name will simply do.
- Photo Stimuli. Share a professional-looking photograph of yourself. But don’t be too stiff, add a bit of personal touch to it AND smile!
- Bio Curiosity. Grab the interest of your readers with a short but complete summary of who you are and what you offer. For LinkedIn, try to keep it professional. For Twitter, Facebook and Google+, a hint of humor helps attract followers.
- Key Keywords. Many people will find you through the search engines so it’s best you make it easy for them to do so. The first 70 to 100 characters of your profile will appear in the search results so make sure your keywords are there. So use the relevant keywords in your bio that you want to rank for in Google.
- Full-Filled Profile. Social media sites ask you to provide info about yourself. Strategically fill out your basic contact information and make it’s easy for your readers to figure out how to connect with you.
- Steady & Quality. People want to see the latest updates about you and not a 5 minute update on what your cat just did. Post regularly about topics your readers will be interested in, such as the latest news on your book, tips about how they can become better at something and links to other places where they can find useful information.
- Solid Base. If you have zero friends and followers, it’s a major turn-off for your readers. They don’t want to follow someone other people are not following. It sends out a message that you’re not contributing to the online community. So do your best to gain a social media following of your own. Be interesting. Be helpful. Do what it takes so that people who find you will want to follow you.
So how can all these help with your branding? Your brand is what people think and feel about you and your book. If they think you are being entertaining in a dry sort of way, that’s your brand. If you’re extremely helpful and will go out of your way to share your knowledge with people, that’s what they’re going to know you for. These thoughts and feelings about you come from somewhere and having well-thought out social media profiles will help sway opinions in your favor.
What does your social media brand plan look like? I’d like to know. Please comment below.
Image courtesy of suphakit73 / FreeDigitalPhotos.net