Hi Nick Brodd here. Tony Robbins is famous for saying “where focus goes energy flows”. It’s an awesome analog for life in general, as energy is the essence of life.
Without energy, nothing gets done. You feel depressed and miserable. But fill yourself up with some drive and vitality and nothing (ok, fewer things) will stop you. You feel great! And with this mental altitude you will have a superior impact on your audience.
But there is another side of Tony’s focus coin. A side that is just as important. If you chase two rabbits you will catch neither one. In many ways this also applies to building an audience.
At Writers Rise we actually learnt this the hard way. As rookies we tried to start the Writers Rise blog, the Writers Rise podcast, a Facebook page and some LinkedIn presence. The parallel paths made it at least four times as hard to succeed in each.
We wasted a lot of time before we realized it. But after listening to Tony Robbins one day it finally became clear to me what a massive blunder we had made.
If you, just like us, have other full-time commitments, you’re better off to focus on building just one base – a blog or a podcast or something else – at a time.
Social media channels basically adhere to the same principle. You don’t need to be involved with Twitter, Facebook, Instagram, Pinterest, and LinkedIn all at the same time.
If you don’t already have a massive audience on several of these, recognize which of your platforms work best for you and zero in on that one. Once you’ve established a serious presence on one, grow into the next but not before.
So that’s my encouragement for you today. Understand your audience and select the best home base and social media channel. Focus. Do not consider expanding until you see consistent and meaningful traction in these initial choices.
With the right focus and a willingness to do something different your energy will increase and so will your success.