Not only is Facebook not going anywhere anytime soon, but you would be a fool to completely ignore its marketing potential. This fact is certainly true for writers.
What does that mean? It means having an author page that people can follow and like. It means having a page for your book. It means keeping both of these things constantly up to date with the latest details on your book, and everything else that specifically concerns the writing portion of your life.
And yes, that definitely means considering the potential of a Facebook ad campaign.
The Best Facebook Ad Technique
When it comes to purchasing a little of Facebook’s muscle, you’re getting a considerably impressive array of options to play with. You can determine how much money you spend, how the ad is targeted, what the ad looks like, and everything else you can possibly imagine. When a Facebook ad campaign is run properly, it’s a pretty fantastic thing. The results are almost always positive.
But what about the writers whose Facebook ad campaigns fail? You probably know at least one or two writers who will tell you that it’s all just a huge waste of time. They will tell you how they tried a Facebook ad campaign, did everything they were supposed to do, and still failed in the end.
These writers probably did almost everything right. The key word there is almost. There is one particularly significant part to a Facebook ad campaign for writers that virtually all writers need to do. Unfortunately, a lot of writers to appreciate the value of this particular technique. It concerns where the link in your ad takes them.
The common thought is to have the Facebook ad take your potential reader to the Facebook page for your book or author profile. This makes sense, but it’s actually the last thing you want to do. You don’t want to subscribe to the notion that people are not going to want to leave Facebook. If the ad is appealing enough, they definitely will.
And when they click on the link in the ad, take them to a good landing page. This landing page can offer an incentive for signing up for your mailing list. Give them the first couple of chapters. If you want, you can include the link to your book or author Facebook page(s), as well.
This is definitely the way you’re going to want to go with your Facebook ad campaign.
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