Hi my name is Al Bargen. Did you know that most of the highly successful authors don’t wait until their book is finished before revving up their marketing engines? In fact, they don’t even wait to write a single word before talking about their book to the whole world. That is what separates books with sky-high first-day sales and books that languish in oblivion on the bookshelves.
Accountability is the first and most important thing this strategy can give you. The second is a sure-fire way to avoid the first-day disaster that commonly happens with most books not marketed before the first day of launch. Think about it. How do you expect anybody to buy your book on the first day if nobody even knows about it?
The third thing is the idea exchange that occurs. You can test out concepts and ideas and see how well they are received by others. Others, in turn, can ask you questions that will help you hone and clarify your writing. And it’s not just writing ideas you can bounce off. You can also examine possible titles and cover designs.
You can do this on your own social media pages too. You can say something like, “I’m writing two slightly different books. One is Title A and the other is Title B. Which one would you prefer to read?” You will be amazed at how much your friends and followers are willing to help.
Don’t be afraid that your friends may have different opinions from you. Sometimes, authors can feel a little too close to their works of art that they don’t see its most obvious flaws. Seeking the opinion of others can help you deal with this problem.
You can also do this via email. Simply write a general email asking your contacts for their opinions regarding those two titles. I advise you to use only two titles. You may feel compelled to include your top four or five choices, but your friends will simply get confused and you will dilute the results of any feedback you get.
Once your book is complete, your social networks play a crucial role. Don’t be afraid to ask your family, friends and followers to rush on over to Amazon and pick it up. And ask them to share your book with others as well.
We all need a little direction at times, so direct them. Now is not the time to be bashful, especially since you’ve been doing so much marketing even before your book was launched. The people who supported you during that time will want even more to support you now.
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