The One Two Three’s of Book Marketing

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Having the opportunity to effectively market books and love being a book buyer is something that many people around the world do not get to experience. Whether you are an author or a book buyer that is trying to get another author’s work out there, learning how to effectively market will make the book successful. Below are just a few tips that you can use to make sure that you raise awareness of the book and the author in the easiest and best ways possible.

Step 1: Finding the Community

Much like you would sell a product or a service, there is a particular demographic that will be reading your book and it is your responsibility to find them. You will want to make sure that you market effectively to these people to entice them to purchase the book. As an example, if your book is about a group of college students experiencing their first year of school away from home, consider talking about your book at college campuses. Even see if you can get your book placed in bookstores on-campus. Finding your community/demographic is the first step to ensuring the success of your book.

Step 2: Talk About It

The best form of marketing (and a free form of marketing) is word of mouth. You will want to talk about your book as much as possible, even to where your friends and family may find you to be redundant. The more buzz that you can generate about a particular piece of writing, the more people will want to read it. Start with communicating within your community and then consider reaching out to other demographics by using social media websites or even sending emails out to your closest friends and family members.

Step 3: Starting Buzz

As previously mentioned, the more buzz that you can generate about the book, the more likely it will be to sell higher quantities. Create a sense of urgency to where potential buyers will feel as if they NEED to read the book and creating this type of momentum will help to spread awareness of your writing. Consider offering customers a free Kindle version of your book if they buy the hard copy or vice versa. The more offers that customers can get from you, the more likely they will be to buy your book.

Of course launching your book is a more specific topic that we deal with in other posts here on this site. I encourage you to click the marketing tab on above to bring all the marketing posts up fro your reading pleasure. Or if you haven’t picked up a copy of Hard Core Soft Cover, you can do so, and get all the lattest up to date information on how to finish your first, or your next book.

Image by auremar from Bigstockphoto

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About Al Bargen (89 Articles)
Al is known as the Fit Martial Writer. He's the operations manager at http://WritersRise.com and is also a fat loss and martial arts coach.
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