Okay, so you feel that practically nobody knows who you are. How do you expect people to read your book or blog post and believe what you’re saying?
That’s a question we get a lot at Writers Rise. Hi, I’m Al Bargen, and people want to know how to become a credible source of information when they haven’t yet built a name for themselves.
The problem isn’t that these people (you?) are not credible sources of information. If you ask us, they’re just as credible as the first guy at the head of the popularity contest. But therein lies the problem.
Credibility isn’t so much about being able to know what you’re talking about. It has much more to do with being the more popular source of information out there.
That’s not necessarily a bad thing as most people who become well-known as great sources of information are also people who know their stuff really well. It only becomes a problem for you, even though you know your material like the back of your hand, if you’re not exactly well known on the net yet.
This is the exact topic of an upcoming book that I was asked to contribute a chapter to. How to become an authority online. (But more about that later)
The good thing is there is one tried-and-true method of building your credibility in a flash. Don’t believe us? Just borrow credibility from people you know other people trust. Those are the experts in their field who have credentials to follow their names. Sure, there are people with Ph.Ds and there are people with multi-million dollar businesses behind them. They’re great sources of information. But we’re also talking about academics, bloggers and book authors who spend a long time deeply immersed in their fields.
When you write in your book, “I spoke to Mr. So-and-So, a prominent blogger and author of three books on the topic, he said…” What do you think your readers will think? They’ll think that if a prominent person thinks you’re important enough to be given the time of day, then you’re credible enough for them to believe what you’re saying.
That’s what we mean by borrowing credibility from other people. You don’t have to spend years earning a Ph.D. in your field. In the long run it won’t matter anyways, especially if you’ve got Ph.D. knowledge gained by reading and teaching yourself. Plus, it takes a while before you can build a content-rich blog with a nice following.
The next best thing, therefore, is to rub elbows with the people you know your readers will find credible. The kind of names that will make your readers think “wow, they talked with her?” That awe will rub off on you. Trust us.
Image by NinaMalyna – Bigstockphoto.com