Hello, Al Bargen here. An author press kit sounds a little archaic for book marketing material, but it has evolved with the times to keep up with social media efforts. A press kit includes necessary information about you as an author, showing off your works and credentials for publicity purposes.
Back in the day, these were actual physical materials being distributed to the press or media. This has changed in a big way when websites replaced flyers and brochures. Today, a press kit now comes in various forms, the most common of which is a page in an author’s website. It’s usually a link in the “About” page. This prompts the reader, blogger, journalists, and media personalities to access information about you.
What should be in your online press kit? Here is a list of items to include in your online press kit.
- Author Bio. This is your life in condensed form. Keep it short and interesting. Non-fiction authors should highlight their qualifications and credentials.
- Author Photo. A decent photo, preferably taken by a professional.
- Contact Information. Include email and links to social network accounts.
- Book Info / Book Cover. This is the summary of your book without the hype and exaggeration. Save that for #8 below.
- Endorsements/Reviews. These are endorsements and commendations from famous celebrities or personalities who are experts in your subject area / topic of interest.
- Awards/Accolades. Include awards and nominations received as an author.
- Q&A. These are interview questions about you and your book, which can include inspirations for writing, influences, and future projects.
- Topics. Include topics you cover and discuss in your books. This is particularly important for non-fiction authors.
- Media Mentions. Quotes and mentions from the media. Include interviews, appearances, guestings, and book signings.
- Podcast or Videos. Include interviews, book trailers, or any short video or audio clip of you.
- Clients. If you provide a service, include a list of your big name clients.
- Press Release. A news story about the release of your book, what it is about, and where people can buy it.
A press kit is still relevant as it is a point of access for media, journalists, bloggers, or personalities that can help build your presence online.