The Top Reasons Why You Shouldn’t Market a Book Without A Top Notch Plan

31 Flares Facebook 0 Google+ 4 Twitter 21 LinkedIn 0 Email -- Buffer 6 Reddit 0 StumbleUpon 0 31 Flares ×

Happy Monday, Al Bargen here. Looking around, there seems to be this misguided notion that self-publishing is just a matter of writing a book, editing, then uploading in various online platforms such as Amazon. Nothing can be farther from the truth.

The self-publishing process doesn’t begin when you’ve finished the book. It begins when a book marketing plan is created.

So what is a book marketing plan? Simply put, it’s a checklist of things to do that will achieve the main goal of getting your book out there in the hands of readers. I call it a ‘playbook’ because it’s not merely a list, it’s also a strategy on how to effectively launch the book and sustain its success.

Consider it a living document. One that changes with the times as you add current data, and delete, or edit your promotions to suit the changing trends.

The importance of having a book marketing plan cannot be overemphasized. Here’s a list of things that you’re likely to experience if you DO NOT have a book marketing plan.

  • You won’t reach your target audience.
  • You’ll have fewer connections with fellow indie authors
  • You won’t reach nearly as many prospective readers
  • Fewer sales (possibly no sales on a particular day)
  • Fewer reviews
  • Poor promo timings
  • Spending more than what was earmarked for the book launch
  • Missing deadlines / schedules
  • Poor follow-up sales
  • Incorrect pricing
  • Unable to drum up interest in time for the book launch

And the list goes on. It doesn’t look pretty. In fact, it paints a really grim picture that self-publishing means failure and is obviously not a good way to start a career as an indie author.

However, this scenario can be completely avoided by setting up a book marketing plan, a plan that can be executed even before you finish the last chapter of your book. This way, you can build enough steam to power you on to the next self-publishing phase.

Question: What is your biggest challenge with marketing your book?

Image by vkovalcik / Bigstockphoto.com

31 Flares Facebook 0 Google+ 4 Twitter 21 LinkedIn 0 Email -- Buffer 6 Reddit 0 StumbleUpon 0 31 Flares ×
About Nick Brodd (112 Articles)
I am a productivity enthusiast, family man, author, executive and entrepreneur. However, the titles I’m most proud of are: 1. Husband 2. Co-creator of the world’s best twin boy and girl. :)
31 Flares Facebook 0 Google+ 4 Twitter 21 LinkedIn 0 Email -- Buffer 6 Reddit 0 StumbleUpon 0 31 Flares ×