Happy Monday, Al Bargen here. Looking around, there seems to be this misguided notion that self-publishing is just a matter of writing a book, editing, then uploading in various online platforms such as Amazon. Nothing can be farther from the truth.
The self-publishing process doesn’t begin when you’ve finished the book. It begins when a book marketing plan is created.
So what is a book marketing plan? Simply put, it’s a checklist of things to do that will achieve the main goal of getting your book out there in the hands of readers. I call it a ‘playbook’ because it’s not merely a list, it’s also a strategy on how to effectively launch the book and sustain its success.
Consider it a living document. One that changes with the times as you add current data, and delete, or edit your promotions to suit the changing trends.
The importance of having a book marketing plan cannot be overemphasized. Here’s a list of things that you’re likely to experience if you DO NOT have a book marketing plan.
- You won’t reach your target audience.
- You’ll have fewer connections with fellow indie authors
- You won’t reach nearly as many prospective readers
- Fewer sales (possibly no sales on a particular day)
- Fewer reviews
- Poor promo timings
- Spending more than what was earmarked for the book launch
- Missing deadlines / schedules
- Poor follow-up sales
- Incorrect pricing
- Unable to drum up interest in time for the book launch
And the list goes on. It doesn’t look pretty. In fact, it paints a really grim picture that self-publishing means failure and is obviously not a good way to start a career as an indie author.
However, this scenario can be completely avoided by setting up a book marketing plan, a plan that can be executed even before you finish the last chapter of your book. This way, you can build enough steam to power you on to the next self-publishing phase.
Question: What is your biggest challenge with marketing your book?
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