Hello, my name is Al Bargen and I write today to keep my promise to you. When Nick and I wrote the book “Hard Core Soft Cover,” we promised that we would be breaking down the topic of branding in much more depth here at writersrise.com and it all begins now.
“But I want to write a book, what does all this talk about branding have to do with me?”, you may ask. Look at author Tim Ferris who became famous with the bestselling book “The 4-Hour Workweek“. With the 4 hour brand established he went on to create “The 4-Hour Body,” and most recently, “The 4-Hour Chef.”
What a remarkable brand promise, getting excellent results in very little time. Who doesn’t want that? And not only has this brand taken Tim this far already. Today the 4 hour brand keeps giving Tim instant credibility with many customers. People are aware about his company and his products. It’s a brand with repeat customers, every company’s ultimate goal.
My coach Raymond Aaron summed this all up beautifully when he stated that… “Marketing is the engine of your company’s success. Branding is the fuel in that engine.”
I am a strong believer that your brand must center on one of your passions. After all, it is essential that you create a brand you are excited to represent. But what will it be, and how can you create it?
The truth about branding
I think everything you need to know about branding can be summed up neatly in 7 magic lessons. It’s 7 magic lessons you will find right here on the writersrise.com blog. So stay tuned as we in coming posts break down the branding lessons learned in the following categories…
- The stages of the branding ladder
- Common myths about branding
- Avoiding the biggest Branding Blunders
- Characteristics of Correct branding, especially for authors
- The process of building branding know-how
- How to build Loyalty through a beautiful brand
- How to keep your brand as strong, and powerful as an ox
I am sure you don’t want to miss any of these valuable lessons, so opt-in and subscribe if you haven’t already. Then we’d love to see you on Facebook, Google+ and Twitter. Because over there, as well as here on this page, we are excited to see your questions and interact with you.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net