No one is going to argue with the potential power behind Facebook ads. With well over a billion active users at this point, Facebook ads are a concept that’s at least worth exploring. And the more you learn about Facebook ads, and how to best take advantage of them, the more you’re going to want to create your own memorable ad. After all, you want your book to get the attention you know it deserves. But not so fast. Before you send your Facebook ad out into the world, there are a few things that are absolutely essential.
Is your Facebook ad ready to go? Before you get started on even constructing a Facebook advertising campaign for your book, consider this checklist first:
Your Facebook Ads Checklist:
• Do you know what you want to achieve? Are you looking for tons of clicks for your website, landing page, or app? Do you want to have strong conversation rates, additional likes for your Facebook author and/or book page, increased engagement with your material, or greater visibility for your book? Knowing your goals means knowing the kind of ad you want to create.
• Are you emphasizing clarity? Everything about your Facebook ad needs to emphasize clarity. You want to your goals to be clear and measurable. You want the ad to express itself clearly. You want to have an easily understood indication of your budget. You need to easily understand everything concerning your Facebook ad. Your audience needs to understand everything you want to express to them.
• Do you know how long you want the ads to run?
• Is your ad speaking to the right people? Obviously, you want ads that target new readers, but you don’t want to forget about the fans you already have.
• Did you indicate the number of ads that are going to be in your ad set?
• Does your ad have a great picture?
• Does your ad have a creative headline?
• Does your text clearly tell the user what they get for clicking on the ad?
• Has the landing page/link been set up with Google analytics?
• Does the text end with a call to action?
• Does the logo for the page look good in a newsfeed?
• Have you considered the potential of an unpublished post?
• Are you using a customized audience?
These are just a few of the questions that should appear on your checklist. Believe it or not, but there are actually even more than this to potentially consider.
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