Hi, Al Bargen here. Have you ever wondered why some blog posts go viral and yours barely get noticed? Of course most of us already know that an eye-catching and thought-provoking headline is a good start. But we also know there’s more to it than just a great headline.
The post must have solid content that will captivate the readers and compel them to share it with their followers. Now, if you look at the most shared blog posts on Facebook, Twitter, and other social media sites, you’ll notice that they share similar characteristics, almost like there’s a “template” that can be replicated.
Here are some of the types of content that appear in viral posts.
David Letterman’s Top Ten list was a popular segment in the Late Night talk show because of the humorous and sometimes scandalous topics. Applying the same principle to blog posts, you can make a list that can engage readers. Make a list that has value to the readers (For example, ‘Top 10 Habits of Non-Fiction Writers’ or ‘20 Mistakes New Authors Should Avoid’)
2. ‘How-To’ Posts
Many readers seek the help of Google when they want to know how to do things. You can take advantage of this by creating posts that satisfy this ‘need’. (For example, ‘How to Create a Book Marketing Plan’ or ‘How to Optimize Your Amazon Author Page’).
3. Top People Posts
Blog posts that rank influential people based on some criteria always pique the interest of online readers. This is because these people either inspire them or repulse them due to notoriety. You can’t go wrong if your content centers on ranking people. (For example, ‘Top Non-Fiction Authors’ or ‘Top Self-Published Authors Earning Six Figure Income).
4. Controversial / Thought-Provoking Posts
Although these articles often contain negative messages, there’s always a way to put a positive spin to it. These posts can encourage exchange of ideas and opinions, which attracts more readers. Believe it or not, some readers come for the article, but stay for the comments. (For example, ‘Would you spend $500 for one Kirkus Review?’).
Readers see the value in these kinds of posts and if you use the ‘viral post template’, you’re more likely to gain more readers who would share and re-tweet your blog post.
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