Let’s focus on the options that are available to you right now. Some of them are new ideas, or they are at least new twists on old ideas. Others are ideas that have been around for ages.
And when it comes to choosing the ideas that are going to be right for you, the last thing in the world you want to do is discredit an established idea for promoting your book launch, simply because it’s an established idea.
E-zine ads are a good example of an established idea. Is it right for you? That depends, but you certainly shouldn’t ignore this possibility on face value alone. E-zine ads for your book launch continue to be a viable option, and there’s a reason for that.
E-Zine Ad Myths
Perception is the biggest problem with e-zine ads. This is a marketing concept that’s been around so long, myths and misconceptions about e-zine ads for a book launch are all over the place.
While you still have to decide for yourself whether or not e-zine ads are right for you, there are certain things about e-zine ads that just aren’t true:
• E-zine ads are no longer effective: This simply isn’t true. People are still responding to e-zine ads. It’s just that like most of your marketing options, what you get out of e-zine ads is going to depend on what you put into it.
• Long waits mean you’ve found a great e-zine: Even mediocre e-zines have long wait times for those who wish to publish ads.
• Tons of subscribers means instant success for your ad: There are a couple of reasons as to why this isn’t true. A great ad is a great ad, and a weak ad is a weak ad. If your ad is dull, if your landing page is lacking, all the subscribers in the world isn’t going to change that. At the same time, an e-zine with a ton of subscribers can mean it’s a great e-zine with tons of active readers. However, you shouldn’t assume. Some e-zines have stale subscriber lists. Other e-zines have purchased subscribers from an outside source. E-zines that do either of those things certainly aren’t going to give you the results you want with your e-zine ad.
These are three common myths to keep in mind. Are e-zine ads for your book launch right for you? That depends, but it’s still an idea that’s at least worth considering. It’s an idea that still has value.
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