Hi Nick Brodd here and I’ve got a provocative question to spice up your day: “I’m a much better writer than you, why are your books bestselling and mine aren’t?”
Robert Kiyosaki, bestselling author of the book Rich Dad, Poor Dad, answered that very question like this: “The secret is that I’m a best SELLING author, not a best WRITING author”.
No question there is a pretty big difference between the two. Quality doesn’t automatically sell. You have to sell. The book title or blog post title plays a magical role.
Here’s are 7 Tools to generate and evaluate killer titles and headlines (and I saved the best for last this time):
- Captivate. You have seconds to grab attention. Make sure you use words like do so.
- Benefits. Keep it simple. What wiill your reader get from buying your book or reading your post?
- Subtitle. Make the title short and the subtitle longer and more descriptive.
- Keywords. People search for keywords not blog or book titles. So try to get keywords into your titles.
- Benchmark. Learn from best selling authors and top bloggers. What titles have sold best? What blog post titles generated the most traffic? Emulate what worked for them.
So is this enough? It wasn’t for me. I want the facts. I want more proof that what I come up with will work. That’s where analytical tools and title generators enter the game.
- Analyze. I now use the Emotional Marketing Value Headline Analyzer to score all my titles and headlines. This tool will score your title from 0 – 100%.
- Title Generator. Admittedly, sometimes my score is low and I need to go back to the drawing board. In comes the Title Generator tool. Enter your current headline into the tool and you’ll get over 100 new headline suggestions to play with.
Beginning to use the Emotional Marketing Value Headline Analyzer tool, can be … EMOTIONAL. I know, because I’ve been there. I got exceptionally low scores when I first started!
But first of all you need to know what to shoot for. A score of 30-40% is what most professionals get. The most gifted copywriters get 50 – 75%.
Most of the time I now get around 50%, but it’s seldom at first try. Instead it’s an interactive process. I write something, check the score and then I tweak it. And whenever I get stuck I always head back to the Title Generator to find more options.
Writing attention grabbing titles and headlines is an art. That is why I need as much help with it as possible. I didn’t wake up one day knowing how to do it. I learnt over time and by using these 7 tools. So can you.
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