If there’s one thing that can instill fear in the hearts of authors, it would be the blurb. You know that very short description on the back cover of the book. It’s that clever pitch that must entice readers to actually purchase the book.
After the book cover, the blurb is the next thing that consumers take notice of. A blurb is a condensed version of the story you’re telling.
Most writers can easily create a book north of 50,000 words, but many get bogged down when writing a blurb, which is just a tiny fraction of an entire story, about 150-200 words. It’s never an easy task because it requires imagination, creativity, and brevity.
Here’s how to create an effective blurb for your next non-fiction bestseller.
- Quick Words. Describe what the the book is about. But don’t give too much away. Instead, create an intriguing hook by using short sentences that pique the interest of the reader.
- The Book is For… In an appealing way, make the reader understand if they are your target audience.
- Name Drop. If you can get a famous author (or a well-known authority on the topic) to write a quote for you, then take advantage of this and include it in the blurb. Name dropping can do wonders to your reputation.
- Benefits. Choosing the right descriptive words is key. Play the “what’s in it for me” card by describing the benefits the reader will get from the book.
- Keep It Short. A good blurb has 150-200 words. Stick to this word count.
- Question. Ask a question that will resonate with the prospective readers. One that relate to the reason why they need to read the book.
- Credentials. Most non-fiction books aim to teach and help others. Your credentials are the reason the reader should listen to you. Grab their attention.
If done right, a blurb is the ultimate sales pitch that keeps on giving. Get it right.
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