Suddenly, the lifeguard looked at me. With a definitive nod, she said “you, go!” And with that direction I jumped into the chute of the water-slide. It was so hot outside, and when my body hit the cool slide-water, I felt immediate relief and exhilaration. I was now rushing down the slide at break-neck speed. There are few sensations that can match whipping down a water-slide, out of control. What an amazing experience considering yesterday I was stuck in the home office, writing ‘another blog post.’
Hi, Al Bargen here. As I am sure you know by now, in order to attract the right audience online, they need to know, like, & trust you. One of the best ways to achieve this end is to talk about personal situations. Where I live, we are experiencing one of the hottest summers we’ve had in recent memory. The place I happen to live in, is one of the best locations in Canada for people who enjoy sunshine and the accompanying summer activities. The beaches, and the beach activities are a short drive from anywhere in this city.
Today was an amazing day with family, awesome food, and the kind of activities that bring families and friends together. Can there be a better reason to get together with the people you love? What’s better than enjoying a fun day in the sun, sliding down refreshing water-slides to temper the 37°C/98F ambient temperature?
It wasn’t long, and we were searching for shade. And once in the shade, you could see many relatives and others reaching for their electronic devices. What were they reading? Could they be reading one of your posts? How much of your personal life do you share with your readers anyways?
Of course the answer to this question is different for all of us. Share as much as you’re comfortable sharing. It is important for your readers to realize that you’re a real person, just like them. When you share your personal stories and experiences, they put themselves in your shoes. If they like what they read, they begin to develop a trust. It is this feeling of relating that creates the familiarity that leads to knowing. The knowing leads to liking, and eventually trusting you.
So when is the last time you took a personal experience and shared it with your readership? If it hasn’t been recently, then the time is now. Of course the downside is, sharing some of your life experiences and opinions with readers will turn off some people. They will unsubscribe. This is fantastic! You want a dynamic and engaged readership, or email list.
Remember the golden rule. ‘If you try to market to everybody, you market to nobody.’ Do not be afraid to turn some people off. This will polarize your readership, and you will end up with a list that responds to your posts. Share a bit of yourself, and you’ll be surprised at how easily some of your readers will relate to you. How do you instill the ‘know, like, trust’ in your readers?
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