What To Do If You Never Could Write Like Guy Kawasaki

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Many people come to me saying they can’t write a non-fiction book. The reason? Their writing skills suck!

Hi Nick Brodd here. If you’re one of these people, I’ve got good news for you. You don’t have to write. In fact if you lack skills, you shouldn’t write!

Plenty of people on Elance, Writer.ly and iWriter will happily write your book for $0.01 per word. For a normal 100 page book that would be a $250 expense.

So instead of learning how to write, develop relationships with high quality suppliers. Then automate and outsource as much as you can.

A word of caution though. Superb content is a must for sustainable income and protecting your brand. So don’t publish crap.

Instead invest time up front to pick a good supplier. Then work hard on quality assurance once your supplier considers their work done.

But isn’t it somewhat fake to put your name on a  book that someone else wrote? Not in my book. For wannabe authors that aren’t great writers, there are still at least seven ways you can still put your fingerprints on your books:

  1. Provide interesting content topics and ideas to your writer
  2. Make sure that you have an awesome title
  3. Get a breath taking book cover developed
  4. Nail down stimulating chapter headlines and sub headlines throughout the book.
  5. Format the book so it’s visually appealing and easy to read
  6. Optimize your Amazon sales page so you get traffic and convert it to paying customers
  7. No matter how well you do everything else, your book won’t sell without marketing. Invest most of your time here.

Friends, marketing is where we all must excel! It’s so important that I even recommend half decent writers to outsource the writing.

These seven steps will help you stay focused on critical aspects for your customer’s eye. And that’s what will help you become a best SELLING author rather than a best WRITING author.

Talking about best selling by the way. You can still grab our book Hard Core Soft Cover for free at Amazon. If you haven’t yet grabbed a copy of this best selling book. I suggest you do so right now click on this link.

Image by thinglass / Bigstockphoto.com

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About Nick Brodd (112 Articles)
I am a productivity enthusiast, family man, author, executive and entrepreneur. However, the titles I’m most proud of are: 1. Husband 2. Co-creator of the world’s best twin boy and girl. :)
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