Hi Nick Brodd here. Attention is the key word in marketing. Too many people take shortcuts and get tuned out or ignored.
So what’s the solution? Be the opposite of a spam robot. Get permission to contact your audience.
You see, most people read a large portion of all emails they receive. But very few read more than a few percent of all social media posts that come their way. Therefore an email list is your quickest approach to connect with your readers.
Having permission to consistently contact your audience is such an imperative aspect of marketing that we think building your email list should be your #1 marketing goal for your blog.
Here’s how you do it:
- Your Instrument. Sign up for a great email subscription tool like MailChimp or Aweber.
- Your Offer. Create a specific and compelling sign up invitation offer.
- Your Pop. I often hear that “people hate pop ups” but the truth is that they work. Just don’t have it instantly pop up your visitor. Delay the pop up to show after 20 seconds or more.
- Your Call. Don’t hide your email sign up form. Make your call to action stick out.
- Your Trust. Continue to build your audience’s trust by consistently providing helpful, valuable content.
Most likely you will not make a home run right away. Know your numbers and you’ll know how you’re performing.
- What percentage of your visitors is signing up?
- What percentage of your emails gets read?
- How many of your subscribers are taking the actions you want them to take?
Keep a learning mindset. Keep studying and tweaking your approach until you’re a solid performer (here are some benchmarks you can use).
This type of marketing is like dating. You need to build trust before you take your relationship to the next level. As a writer you probably already have plenty of awesome content to provide your audience. Consistently provide it to them and then encourage your audience to take actions such as buying your books.
Question: Are you using email marketing today and if yes what has worked best so far?
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