Hi, Al Bargen here. A brand with no goals keeps you at a standstill, while having action-oriented goals accelerates you along your career path. We know goal-setting is a staple of success. If you’ve read our book Hard Core Soft Cover, we stated that setting a writing goal is the first step towards writing your very own book. It is also the very same thing you should do before you plan, implement, reinforce and fix your own author brand. You might be familiar with the SMART way of setting goals. Let’s take a closer look.
Specific – Set a detailed branding goal. Don’t just say you want to increase sales. Say you want to increase sales by 100%.
Measurable – You should have a system for tracking the achievement of your goals.
Attainable – If you ask yourself, “How am I going to achieve this goal?” you must be able to answer it.
Relevant – Your goals should pave the way for the achievement of bigger goals.
Timely – Your goal should have a deadline.
We’d like to add to these by using the BEST method.
Bold – Go beyond your safe goal. A goal worth achieving is one that takes you out of your comfort zone. Your goal should maximize your potential.
Enriching – Your goal should not only enrich your author business, it should also improve you as a person. And because your brand as an author is a direct representation of who you are, your goals should enrich your brand story.
Supported – Your goal shouldn’t only include you. it should also include other people. Let others, especially those who are close to you, know what you’re planning to do for you to receive support and motivation.
Targets – Create a framework for establishing your goals.
The Goals of Branding
There are six main goals you want to achieve with author branding.
- You want to build awareness.
- You want to create emotional connection.
- You want to differentiate your product.
- You want to create credibility and trust.
- You want to motivate purchasing.
- You want to create brand advocates.
We love your feedback, so leave any comments you may have about your branding experiences. All the success to your branding efforts.