Hi, Al Bargen here. I am putting the finishing touches on my latest book, and I have come to a realization… again. Writing is a solitary activity.
Writers can toil for months, even years holed up in the four walls of a room, churning out page after page of what they perceive to be the next major bestseller.
When the book is finally done, such solitary confinement continues to exist because writers do the next steps by their lonesome selves. This is obviously a big mistake, because with too many things on their plate something’s gonna give.
Of course, assembling a small publishing team is only worthwhile if you plan to make a long-term career out of writing books, whether fiction or non-fiction.
1. Competent developmental editor and copy editor
An editor is a constructive collaborator who provides constructive feedback on the content of the book. A copy editor, on the other hand, corrects spelling, grammatical, and structural errors.
Choose an experienced editor that specializes in your chosen genre. This gives you a common ground in which to build a professional relationship on.
2. Book Cover Designer
It’s now easy to create book cover design, but it really pays to have a professional do this one particular job. Creativity and knowledge of book cover nuances and trends are important criteria to consider, in addition to checking out the designer’s portfolio. Whichever freelance site you use, when you find a good provider, they are part of your team.
3. Social Media Crew
Writers, bloggers, authors, and self-publishers rely on social media websites to promote books, blogs or services. It’s easy to use these sites to connect with audiences, but this is not enough.
Social media practitioners and experts do more than just connect. They create marketing campaigns to drum up interest and ensure maximum exposure. Having a team can help create and execute an online marketing strategy to help boost sales. I have recently started using a company to promote my material across various social media sites. I will keep you posted as to the progress.
Self-publishing does not need to be a one-person job. Besides, writers should focus on what they do best (writing). Thereafter it’s time to let the professionals take care of the other details.
What part of the publishing/marketing process do you outsource?
photo from bigstock-by iqoncept